On a strategic level, information architects need to understand and address both a company’s business model and the needs of its customers, says Reiss. On a tactical level, that means creating the right metadata—information about the information—to help search engines return more accurate results. It also means creating a site thesaurus, so when users type in one word, all the synonyms they could have meant are also considered. Ultimately, it means developing new and novel categorization systems—like collaborative filtration, where customers buying a product can see related products other customers bought.
The master's program is in Information Architecture and Knowledge Management and involves Kent State’s business, library and information science, and communication studies schools.
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