Content Strategist

A taxonomy is a tool for improving access to content but that is only a very small part of much larger scene for managing content. Joe Gollner, author of the Fractal Enterprise blog, describes content strategy as an integrative activity that is needed to bring a variety of practice areas together in creating, managing, and deploying content (primarily web).

He shows the connections through a diagram developed by Richard Ingram in which the content strategist provides input to the information architect and interaction designer. Content strategy, he emphasizes, needs to be focused on the business goals of the organization.



The posting leads to a valuable Google Knol on Content Strategy - "an emerging field of practice". People working in the taxonomy specialty will note this description of a content strategist - "For instance, some specialize in content analysis, which roughly describes work with metadata, taxonomy, search engine optimization, and the ways in which the sound application of these concepts supports content."

It is important to all to keep the big picture of relationships in sight.