Written for project and program leaders, this article reflects on the influence of culture or attitudes and the understanding of publishing requirements that affect the success of a project to improve "search".
"First, most companies do not understand how to be effective content producers. In fact, most companies don’t believe they are publishers."
"...it is impossible to guess who will use the search service you are building and what questions they will expect it to answer. Nailing down requirements becomes extraordinarily difficult: pilgrims in pursuit of the unknowable."
Identifies four phases to the lifecycle of the project, each with failure points.
1 Establish and Communicate Vision
2 Analyze Requirements and Select Technologies
3 Establish Findability Policies and Procedures
4 Post implementation
Makes a plea to consider "interfaces to manage synonyms, concepts, metadata, reprting, analysis, rnaking, promotion and merchandising". There aren't easy answers.
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