Sentiment analysis means monitoring social media for tone of comments - a new "content ecosystem", as Seth Earley notes on his slide presentation. He shows the use and need of an etaxonomy to map the relationships about terms, and provide context. There are many segments to manage: competitors, audience, target markets, channels ...
Second part of slide show is about the impact of social media on marketing, with useful review of challenges of marketing classification, and the application of eTaxonomy facets to marketing practice.
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