How To Do An SEO Audit by Michael Martinez, SEO Case Studies,SEO Metrics (March 7, 2011)
In this article about the reasons for conducting an SEO audit on a website and the steps to do so.
Site architecture is arguably one of the most important parts - along with keyword analysis.
"Toponymy defines how things are named. Taxonomy defines how things are organized. Toponymy tells you what keywords are used in the URL and page names. Taxonomy tells you how the folders and sub-domains are sorted and arranged in the site’s hierarchy. Navigation tells you which pages and sections are most important to any page."
Overall, article will be of some interest to the information professional in considering taxonomies, keywords, and content.
1 comment:
Glad you picked up on this great article Gwen. Martinez has a scientific approach to search-friendly site design that's sadly not been a mainstay of either the SEO or UX community.
I think, in general, that robust taxonomic structures (including, even, those organized by formal ontologies built on structured data) are going to become more common, particularly for large content sites. And this to the benefit of both the search engines and users.
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