+ Value of faceted search - more of a discovery process
+ Difference between faceted navigation and parametric search
+ Inherent problems in semantic search - we need context to understand meaning
"In narrow domains such as medicine, we can develop thesauri (or "ontologies") that define terms precisely and map hierarchical, equivalent, and associative relationships. But these approaches simply don't scale, and they can't keep up with the rapid evolution of language and knowledge."
+ Using search analytics to improve navigation - " Also, for sites like Etsy.com that combine taxonomy with folksonomy, there's a wonderful opportunity to create a feedback loop. Popular tags should be considered for integration into the taxonomy, to help users navigating within the site and to improve SEO."
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