CEO of Hakia, Dr Riza Berkan, proposes a Commercial Ontology that will serve the types of queries that users put to the web. Berkan says these have a "commercial pattern", but I suppose we could think of it as consumer interest just as easily. The key bit is -- "One particular distinction of the commercial pattern is that they come in short packages including a name (onomasticon), or always referring to something sold, bought, watched, heard, etc." Commercial Ontology will also work with sequence of words - which may be more efficient than individual terms.
Also see hakia Unveils Commercial Ontology, Search Engine Watch (July 30)
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